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Chocs are in the post

CHOCOLATE manufacturer Cadbury has embarked on a massive €2m marketing campaign in Ireland.

A number of households will receive a sample bar of Dairy Milk to coincide with a TV, print and social media marketing programme.

An app for the company has also been created, which will allow users to transform their Smartphone into a delicious bar of 'virtual Dairy Milk', peeling off the iconic wrapping and breaking the bar on screen.

Users will be able to share virtual squares with their friends and collect eight of their own to claim a free bar of Cadbury Dairy Milk.