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Calendar girls face axe

RYANAIR's calendar girls may become a thing of the past under its new customer friendly approach.

The group's head of marketing, Kenny Jacobs, said that its annual calendar, which features scantily-clad Ryanair air hostesses may be consigned to the history books. The calendar raises much needed funds for charity but has been repeatedly been cited as an example of corporate misogyny.

Speaking at digital marketing conference DMX Dublin, Mr Jacobs outlined a host of new technology initiatives being rolled by the low-cost airline. "Eventually we'll all be using something on our wrist to board an aircraft," he said. In the short term, passengers will be able to board using their mobile devices.


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