Burberry Group, the UK's largest luxury goods maker, reported quarterly revenue that beat estimates as its Christmas campaign, featuring Romeo Beckham (above), helped boost sales of trenchcoats and cashmere scarves.
Retail revenue in the three months through December rose 14pc to €780m, London-based Burberry said. Analysts predicted the figure to be €579m.
Beckham, the son of former Man Utd star David and singer-turned-fashion designer Victoria, starred in Burberry's festive campaign, which focused on London and the company's core product, the trenchcoat. It helped drive a double-digit percentage increase in comparable sales in the Americas, which compensated for a decline in Hong Kong.
"A strong quarter by Burberry," said Luca Solca, an analyst at Exane BNP Paribas, citing the fashion company's leading online position, and a more accessible price position compared to peers.
The performance reflects Burberry's "commitment to every element of the customer experience", chief executive Christopher Bailey said. "We will bring equal focus to maximizing the opportunities in the final quarter," he said.