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Buck the recession as Mulberry opens at BT

TOP designer handbag label Mulberry has bucked the recession by opening its first Irish boutique.

Waiting lists for the exclusive celebrity 'It' bags filled up with fashionistas before the store even opened at Brown Thomas on Grafton Street.

A spokesperson told the Herald the store is attracting huge numbers of shoppers, eager to check out the chic arm candy. The instant success of Mulberry here follows the recent removal of other upmarket labels, including Dolce & Gabbana, from the premium ground floor boutique area within the store.

In a bid to attract recessionistas, some expensive Celtic Tiger brands were moved elsewhere to make room for more accessible 'emerging' labels. The arrival of the British handbag boutique has been signalled as a much-needed confidence boost for the Irish economy and could attract other international labels to Irish shores.


The luxury brand may be known for its iconic 'It' bags, the Bayswater and Roxanne, but it's the new €800 satchel, designed by TV star Alexa Chung, that's really grabbing the attention of Irish customers -- yummy-mummy Lorraine Keane included.

Brown Thomas floor manager Debbie Delaney said a waiting list for the Alexa began before Mulberry opened. It is available in two sizes and a variety of colours: butter-soft oak, ink blue, butter, and also in funky pink or dark leopard print, ranging from €800-€1,000.