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Buccaneer BOD takes to high seas in ad for Lions tour

BUCCANEERING BOD has stepped into the boots of a naval officer steering the ship of Lions legends on the high seas to Australia.

It's clear from these stills from a new ad that his wife Amy Huberman is not the only acting talent in the family.

With a brass-buttoned, dark blue velvet jacket and high collar shirt and rather fetching sideburns – Brian O'Driscoll looks every inch like Captain Bligh. But it is unlikely the former Ireland captain and popular teammate will have a mutiny on his hands.

Brian O'Driscoll (34) might have been overlooked for captaincy of the Lions side, but the Ireland centre has already been marked by the Aussies as a force to be reckoned with.

The rugby hero is also the main star in a campaign to mark the 125th anniversary since the British and Irish Lions side first sailed to Australia on a tour.

He signed up for another year at both a provincial and national level under new Ireland head coach Joe Schmidt.

Although Leinster is just days away from the Pro 12 Final, the countdown is already on to the epic voyage down under.

Costumes

It kicks off in Hong Kong on June 1 where the Lions will play the Barbarians before moving on to Australia for the main Tour which includes six provincial matches and three tests.

The Legendary Journey ad features Irishmen BOD and Willie John McBride alongside head coach Warren Gatland in naval costumes recreating that first journey.

Welshman JPR Williams and Scot Gavin Hastings are also dressed up in uniform, playing their own roles on the ship's voyage.

A young cabin boy darts between the action as the players warm up with scrums and line-outs on board the great ship.

The Pogues set the soundtrack to the film, creating the rustic, naval rhythm and atmosphere of the journey at sea.

The 60-second TV film is supported by an interactive online film and will run in the UK, Hong Kong and Australia.

JWT global creative director Axel Chaldecott created the campaign.

The journey of the ship and its captain and crew is mapped on HSBC's YouTube channel which acts as a hub to the campaign.

Viewers will have the chance to click on hotspots over the 90-minute version of the film and dive into more detailed content about players.

As the Tour progresses, there will be real time exclusive content from the Lions team streamed exclusively to the channel.

clairemurphy@herald.ie


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