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BT said the lure of Premier League football is producing results as it doubled the number of new broadband customers compared with the same period last year.

The company, which provides a service in Britain and Ireland, said it had added 156,000 broadband users in the quarter to the end of September, up from 81,000 in the previous year, taking the total to around seven million between the two markets.

In Ireland, BT reported a 2pc rise in underlying revenue which reflected "growth in the business division".

Colm O'Neill, chief executive of BT Ireland, said: "BT Ireland continues to make good progress, delivering a solid set of results in the quarter. Our IT services capabilities, combined with our global communications network, is proving to be a key differentiator in this market."