Bono has finally said sorry for the delivery of their new album Songs Of Innocence to millions of people's iTunes accounts without permission.
Last month, U2 released their first album in five years exclusively through iTunes - essentially inserting themselves into 500 million desktops and iPhones regardless of whether the owner of the device wanted the music or not.
It was an unexpected move that cost tech-giant Apple a reported €78m.
During an interview with fans on the band's Facebook page to celebrate the physical release of the album, the U2 frontman was asked a not-so-nice question about the album's release.
One fan asked: "Can you please never release an album on iTunes that automatically downloads to people's playlists ever again? It's really rude."
Bono responded, saying: "Oops … I'm sorry about that. I had this beautiful idea … might have gotten carried away with ourselves.
"Artists are prone to that thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.
"There's a lot of noise out there. I guess, we got a little noisy ourselves to get through it."
However, what they meant to be "a touch of generosity" was met with massive backlash from people around the world, with Apple forced to issue instructions on how to remove the Dublin rockers' album if required.
The album is currently ranked at number 11 in paid albums on the Amazon Best Sellers rank and number 3 in MP3 downloads for rock albums.
And not content with one new album, U2 are already working on their next one, Songs of Experience.
"I think we've probably got 70pc of the material that we think will go on to it," bassist Adam Clayton told Q Magazine.
"The 30pc that we're missing I think we'll be able to generate relatively easily.
"But the amount of energy it will take to refine the perspective of those songs is hard to predict," he added.
Meanwhile, it was also revealed yesterday that the band have just bought back their Hanover Quay studio for €450,000.