SINGER Beyonce has loaned her unique star appeal to one of Dublin's best-known charities.
The 32-year-old has chosen the Simon Community as one of the beneficiaries of her Mrs Carter Show World Tour, which comes to the capital this weekend.
The organisation, which helps the homeless, is one of six European charities given a considerable boost by the Bootylicious star's support.
The singer's charity project, called #Beygood, aims to help the homeless, seriously ill children and those in need of job training.
The Simon Community is hoping to seriously boost its coffers through involvement with the campaign.
"We're delighted and thrilled," a spokeswoman said. "It's great to have the support of someone like Beyonce. The reach of her fanbase is amazing. It's an amazing chance for us to get the word out there about our services."
Fans are encouraged to make a donation at one of the tables in the main foyer of the O2 Dublin for each of her four sell-out shows.
Organisers are calling on punters to bring along unwanted clothing, toiletries and general goods. They will also accept cash donations.
Anyone who shows some generosity will be in with a chance to be selected for an upgrade to the Beyhive or Beystage areas of the arena.
The same initiative is also running on the Germany, Holland, Belgium, Barcelona and Lisbon stops of the superstar's world tour.
There are just two days left until Beyonce starts the first of four sell-out shows at the O2 Dublin.
It took just 20 minutes to sell the initial three concerts, prompting organisers to lay on an extra date.
The show was re-jigged ahead of the European leg of her global tour, which kicked off last month in Glasgow.
After Dublin, Beyonce will head to Amsterdam, Cologne, Antwerp and Barcelona, with more dates expected to be announced in the coming weeks.