Each September they arrive in Kinsale from far and wide. Adland creatives meet up in the Cork fishing town for fine cuisine and craic.
But they also come in the hope of netting a shoal of Sharks trophies. France has Cannes, Ireland Kinsale. As world-famous adman and filmmaker Tony Kaye says: "You go to be inspired in the greenest garden of all."
David Puttnam (pictured) will help judge this year's Sharks. Now living in West Cork, the famous film producer is also an ad legend. He started at London agency CDP, working with Alan Parker, who later directed The Commitments. Puttnam's movies include The Mission, The Killing Fields, Chariots Of Fire and Midnight Express.
He won 10 Oscars, 25 Baftas and a Palme D'Or at Cannes. Other judges include JWT's global creative officer Jaspar Shelbourne; Ben Casey, creative head of The Chase in London and Manchester; Donald Gunn, compiler of industry awards bible The Gunn Report, and one of Ireland's most gifted copywriters, Brand Artillery's Eoghan Nolan.
Festival administrator Tara Keane says other judges will be announced soon. Broadcast, print, digital, design and media work shown in public in the year to the end of July is eligible. The entry deadline is August 2, after which a 15pc fee penalty applies. An early-bird offer of a €295 delegate fee is available until the end of July.
Festival workshops will run on the theme 'Inspiring Creativity over 50 Years'. To save time, entries will be judged in the Shelbourne hotel in Dublin at the end of August.
The 51st Sharks run from September 12-15.