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€3 drinks offer goes ahead but pub removes welfare poster

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Liz Delaneys pub in Coolock

Liz Delaneys pub in Coolock

Liz Delaneys pub in Coolock

Liz Delaneys pub in Coolock

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The pub at the centre of a promotions controversy last night ditched the planned posters for their 'Welfare Wednesday' campaign.

Liz Delaney's had originally displayed posters advertising their drinks offers with the Department of Social Protection's logo.

The department subsequently ordered the pub to remove it.

When the Herald visited the Coolock pub last night the original posters that sparked the initial controversy had been taken down.

promotions

Instead, signs hung from a wall behind the bar saying 'today's special offers' and listed the drinks promotions that were available, including €3 pints, bottles and shorts.

The pub has also had a 'Token Tuesdays' offer for some time, offering six drinks for €20.

Despite the coverage the pub received in the run up to last night's promotions, there were only around 20 punters present, described by one as "an average Wednesday". The manager on duty responded "no comment" when asked if the promotion had been successful for the establishment.

The original promotion was met with anger, with Tanaiste Joan Burton describing it as "irresponsible".

The pub hit back at Ms Burton's comments in a statement, describing the Tanaiste as responsible for being "second in command" of a government that "subsidises multinational companies to the tune of €50 million per year to promote the below cost selling of alcohol in their supermarkets".

Liz Delaney's owner Gary Payne yesterday morning said that although the pub would not go ahead with the initial drinks promotion, there would still be drink offers.

"It will just be a Wednesday promotion. The same drink promotion will be on offer.

"The wording will have changed - it will not be Welfare Wednesday," he said.

"I do regret using it [the name]. It's not what we're about at all," he added.

"People seem to think that we're portraying people on social welfare as going to the pub all the time.

"We would find the exact opposite - that people on welfare can't afford to go to the pub and that's why we're trying to give a value offering to people who are short on disposable income," he told RTE radio.

hnews@herald.ie


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