Michael Cullen

I've always loved advertising. I wondered why I kept noticing certain ads and, now I'm in media, I understand why.

Florence and the Machine.

Lots of things, but especially one of my friends. We laugh so hard sometimes, it feels like we've done sit-ups!

4 Your greatest extravagance?

Keeping a steady supply of Chanel Coco Mademoiselle and lots of Ryanair tickets.

Play tricks on people, especially people with bad manners.

Michael Cullen is editor of Marketing.ie magazine; cullen@marketing.ie