Magazine shuns stars to use real women
A popular glossy magazine is to shun models, celebrities and the airbrush for an issue in what it claims is a first for the industry.
Essentials magazine will feature 10 "real women" in its October issue.
The issue will launch a rule that no models or celebrities will appear on the cover from then onwards.
The rest of the October issue will also be model, celebrity and airbrush-free, from the fashion and beauty spreads to a naked body confidence photoshoot in the health section.
Editor Jules Barton-Breck said the decision was made in response to readers' wishes.
She said: "So many of these women look, and are, amazing that we wanted to celebrate them. In our recent reader survey, 70pc told us that they would rather see a real woman on the cover of a magazine than a celebrity, so we're excited to be the first magazine in the UK to do this every month."
The magazine said hundreds of women applied for a place on the cover.