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Now you can holiday in Florida for just €500

PAY less than €500 for a US holiday -- that's what market leader Tour America has offered in a new holidays price war.

Ahead of a major US travel exhibition in Dublin on October 2 next, chief executive Mary McKenna said the Sunshine State was never better value.

Right now, Florida is also gearing up to offer even more for holidaymakers with the opening of Legoland next month.

In the first shots of a holiday war, a week in Orlando,with flights, hotel and all charges, comes in at €499 on Tour America's website.

And getting around couldn't be cheaper, with car hire from €17-a-day.

And the Sunshine State is not the only discounted destination.

Three nights in New York staying at Holiday Inn Midtown, including flights, starts at €499, or you can get to Toronto in Canada, staying for three nights at the same low price.

Meanwhile, the biggest America travel exhibition here takes place shortly.

The best US holidays will be showcased at at the Tour America and Cruise Holidays Big Sale Day.

Ms McKenna said there would be plenty of bargain breaks fon offer for holidaymakers.

The show will feature talks by industry experts and leading travel writers, at the Red Cow Moran Hotel in Dublin.

The Herald's own award-winning Travel Editor Mark Evans will be hosting a questions and answer workshop at the show.

Mark is the expert on the US and cruises.

He'll be discussing the latest in cruising along with Lorraine Quinn from Irish market leader Royal Caribbean Cruises.

The sale day takes place on Sunday, October 2, from 10am to 6.0pm.