A new RTE wedding show will see couples handing over the organisation of their special day to their Irish mammies.
The production team behind The Mother Of All Weddings believe the show "will give a uniquely Irish take on the ever popular area of wedding programmes".
The mother and mother-in-law of the couple will play a central role as the wedding planners in the programme, in which couples will get to share their big day on national television.
There is an incentive for the couple to take part because the prize is a five-star honeymoon to Dubai.
It is being produced by Animo TV and Kite Entertainment, the makers of Anonymous, Celebrity Bainisteoir, and Secret Millionaire.
The pilot show is expected to be aired next March, so couples who are getting married in early 2013 are invited to apply.
It takes around three months to get a wedding licence in this country.
Nicola Ronaghan, the casting producer, said that wedding shows are very popular.
"In Ireland, 25,000 people get married every year and it's big business. It's a life stage that everyone is involved in, whether they, or a member of their family gets married, or they are invited to one," she pointed out.
"There is no other wedding show that exists where the couple hands over the reins to their mothers," she told the Herald.
She said that under the format of the new show, the bride and the groom will both give their mothers a brief on the kind of wedding they would like.
The two mothers will then come back and present their ideas to the couple, and one will be selected to be the chief wedding planner.
She said that couples will have until December to apply to be selected to take part in the show.
Those who are interested in taking part can email: email@example.com.
They should give contact details and few lines about why they'd like to take part.