1 The Gold Standard
At €260 for 30ml, Crème De La Mer Regenerating Serum comes in a stylish bottle and has a silky-smooth texture. But what's actually in it? In addition to the much-trumpeted 'miracle broth', this serum is designed to help boost the skin's own collagen production. That's thanks to a new innovation, the 'Regenerating Ferment'. Derived from marine-plant stem cells, the mix helps to keep the complexion looking plump and young, and is further supported by the addition of marine peptides to help reduce the appearance of lines and wrinkles. All those benefits are then driven deep into the layers of the skin by use of colloidal gold, which acts as a conductor. But, um, will it work? The brand say yes and, in a first for them, conducted a consumer trial to prove it. After eight weeks use, 89pc of testers demonstrated a reduction in lines and wrinkles as well as an improvement in lifting, with 100pc reporting an improvement in the texture of their skin.
2 The Natural Nicety
Rocketing onto beauty pages has been the launch of New Zealand naturals brand Snowberry. Packaging designed by uber-hip illustrator Rob Ryan makes the line immediately enticing, but their ethos is just as interesting. This is a company with a modern vision: while they embrace the use of natural ingredients, they know that synthetics perform, so its products are as chemical-free as possible (no parabens, mineral oil, silicone or petrochemicals) but do use ingredients such as peptides. The result, they say, is a line of effective products created from the highest-quality ingredients. Snowberry Intensive Renewal Face Serum, €225 is a high-tech, carbon-neutral formula containing more than 130 top-notch ingredients. Independently tested results indicate that the serum produces an average reduction in wrinkle surface area of 29.5pc and as high as 66pc. Interested? At Harvey Nichols, Dundrum.
3 The Re-Invention
Elizabeth Arden and Allergan's joint venture, Prevage, was one of the ringleaders in the rise of the super-priced moisturiser. New developments include Prevage Day Ultra Protection Anti-Ageing Moisturiser SPF30, €130. This high-spec cream marries the one true age-preventer, broad-spectrum sunscreen, with high-potency antioxidants in the form of idebenone and a new delivery system ensures you gain maximum benefits. Over eight weeks 91pc of testers felt it minimised existing sun damage, 95pc said it evened out skintone and 85pc that it reduced the appearance of age spots. You'll find it on-counter now at department stores.