NOVELTY 'light-up' runners have been a must-have accessory among competitive tots for more than a decade, but now top cobbler Jimmy Choo is hoping to brighten up nights on the town with something similar.
The designer label's new Zap sandals are being hailed as among the season's hottest heels that will see fans light up with the streets with every step.
The patent and suede strappy shoes come with a pre-recession era price tag to match their exclusivity -- and will set fashionistas back €1,745.
The multi-coloured sandals, one of the most talked about shoes to hit the market this spring, will be available from Brown Thomas in Dublin in mid April.
A spokesperson for Jimmy Choo told the Herald: "These eye-catching catwalk sandals with 'light up' detail are not to be missed.
"The Zap shoes will be delivered mid April and will be available from our online store www.jimmychoo.com or from our London store.
"However, if any customers wish to purchase this shoe by phone, they can easily be transferred from London for them to Dublin."
The multi-coloured platform heels have unique glowing disco lights in their 5.1 inch heels and have been creating huge buzz since they featured in the label's SS 2010 ad campaign.
The shoes have a built-in switch under the sole to turn the lights on and off. The secret to their luminosity comes from a bulb within the shoe's chunky platform that activates every time the wearer takes a step.
The light lasts for only about 100 hours and wannabe owners are warned that once it's out, it cannot be replaced.
The sandals will be available in black with yellow and red detailing as well as in an electric mix of neon colours.
Despite only hitting shops in New York recently, the Zap shoes are completely sold out in Manhattan and there is also a significant waiting list to buy them online.
Founder and president of Jimmy Choo, Tamara Mellon cited the artwork of Sue Webster and Tim Noble as inspiration for the unusual heels. "We just thought it would be super cool and fun to have a flashing dance shoe," she said.
With legions of A-list fans, including Victoria Beckham, Jimmy Choo has started creating more unusual footwear of late.
The label recently announced it will reveal a first line of UGG-style boots this October, while its new collection of €375-plus trainers will hit shops in May featuring gold eyelets, exotic skins and star-print soles.
The Zap, a tribute to the early 1990s love of neon, is the latest in a long list of quirky heels to be unveiled -- following in the footsteps of Philip Tracey's €3,000 whimsical smoke sandals for Valentino.