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Look back at 2014 fashion: The six key trends we may remember this time next year


Models present creations during the 2014 Victoria's Secret Fashion Show in London December 2, 2014

Models present creations during the 2014 Victoria's Secret Fashion Show in London December 2, 2014

Models present creations during the 2014 Victoria's Secret Fashion Show in London December 2, 2014

1 Bags of talent

‘Petite Malle’ bag, by Louis Vuitton


In March, Nicolas Ghesquiere made his debut as the new artistic director of Louis Vuitton. There’s plenty of moving and shaking in fashion, so what makes that special? Well, Ghesquiere is one of the most influential designers of his generation, and ferociously copied by his cohorts.

Although he has only three shows under his monogram-buckled belt at LV, Ghesquiere’s work has already been picked over and appropriated by other designers.

Look at that first show: its 70s undertones, daywear slant, dinky box-bags (below is Ghesquiere’s ‘Petite Malle’ bag) and fascinating fabrications are themes others have begun to explore, immediately, in Ghesquiere’s long shadow.

After his first show, Ghes-quiere talked about avoiding themes or stories. “I have this vision of Vuitton as multiple propositions,” he told me. “It’s definitely a wardrobe.” A wardrobe that’s become the wardrobe of 2014. Ghesquiere’s Louis Vuitton defines the year in wear.


2 The new normal

Anorak, by Topshop

Remember that scene in Robert Altman’s much-maligned 1994 fashion industry parody Pret-a-Porter where the entire industry applauds a fashion show of naked models? We had our own “emperor’s new clothes” moment in 2014, with the advent of “normcore”.

A pretentious transatlantic buzz-word that, really, should have been confined to a pointless PowerPoint presentation in a stuffy boardroom, “normcore” was misappropriated by much of the press as a pithy moniker to describe fashion taking a swing towards the utilitarian and nondescript. The Topshop anorak above is an example of what the term tries to describe.

The phrase may be irritating and overused, but it does describe a genuine defining factor of fashion this year: the move from spectacle towards the real.

Compare Marc Jacobs’ swansong at Louis Vuitton with Nicolas Ghesquiere’s debut for the most extreme example.

However, fashion is cyclical. Expect a full-blown, overblown glitz blitz to counteract the trend in 2015.


3 A laboratory of ideas

The Lab coat

White lab coats are traditionally worn by all workers in haute couture ateliers – painstakingly sewing garments entirely by hand – which is appropriate, given that Christian Lacroix once dubbed couture “a laboratory of ideas”, and 2014 saw plenty of them. In January, both Karl Lagerfeld at Chanel and Raf Simons at Dior showed collections inspired by the lightness and efficiency of trainers. Call it New Couture – Dior just published a book with Rizzoli under the same title.

But in fashion, like at a wedding, alongside the new comes some old. First was the revival of the house of Schiaparelli, staging its first fashion show since 1953. The other dose of the old – and the bold – comes from John Galliano, who was appointed to Maison Martin Margiela in October. He has already caused a tizz by moving his haute couture show from its traditional Paris locale to London. Breath is bated for the minute, 100-seat show, set for January 12.


4 The bottom line

‘Bumsters’, by Alexander McQueen

We’re experiencing something of a McQueen moment – both past and present. Sarah Burton (inset) netted the Red Carpet prize at the British Fashion Awards, showed a stellar winter collection and presented a spring show of astute wearability that silenced critics.

Most prominently, the Victoria and Albert Museum announced that it would re-stage the Metropolitan Museum of Art’s record-breaking 2011 Savage Beauty exhibition. That opens in London in March, alongside an exhibition at Tate Britain of Nick Waplington’s photographic series charting McQueen at work on his winter 2009 collection, titled Working Process.

This year, there was also the chance to snap up rare McQueen items: the first pair of “bumsters” from 1992, as well as outfits from the designer’s seminal 1995 Highland Rape collection, went under the hammer at Kerry Taylor Auctions in London, exceeding all estimates. As true pieces of fashion history should.


5 Fancy pants

Knickers, by Victoria’s Secret

Everyone’s knickers got much trickier in 2014. It wasn’t due only to the Victoria’s Secret show upping sticks and crossing the Atlantic for the first time to Earls Court, but a general focus on the big business of smalls.

In January, Donatella Versace chopped out the backs of trousers to frame the perfectly panted pert butt-cheeks of her male models and put her revamped underwear line on show. The underwear business at Versace, she says, is “huge”.

Calvin Klein also helped to over-populate Instagram with racy shots of models and buffed-out real blokes in its #mycalvins campaign – namely, take the kind of underwear-flashing “selfie” that could get many political figures removed from office, and hashtag it. There are roughly 30,000 doing the rounds.

And of course, Victoria’s Secret (Victoria’s Secret pink/grey/black striped knickers pictured above) was the mother of them all. This year’s show was watched live on CBS by 9.29 million viewers. And no doubt sold a lot of knickers.

6 Shoes to fill

Horsebit loafers, by Gucci

If fashion’s 2014 began with Nicolas Ghesquiere’s appointment to Louis Vuitton, it ended with the announcement this month that Frida Giannini will leave Gucci after her winter 2015 womenswear show in February.

Or rather, it ended with rabid speculation as to who exactly will replace her at the helm of the largest Italian fashion brand, worth an estimated £7.9bn (€10bn).

Numerous names have been mooted already, including Givenchy’s Riccardo Tisci (Italian), Peter Dundas of Pucci (a nice rhyming couplet) and Tomas Maier of Bottega Veneta, owned by Gucci’s parent company, Kering. That label’s former chief executive Marco Bizzarri moves to Gucci next month, replacing Patrizio di Marco – incidentally, also Giannini’s partner.

Gucci, the major player in Kering’s label stable, launched beauty in September, but sales fell 1.9pc in the third quarter of 2014.

Last year saw the slowest growth in four years. It’s hoping that 2015 will buck the trend.