Jane Iredale, the British-born president and founder of Iredale Mineral Cosmetics, began her career as a casting director for television commercials, moving on to films and theatre.
She worked with many famous names, including Lauren Hutton, Susan Sarandon, Glenn Close and Sarah Jessica Parker. Over the years, Iredale came to share their concern for their skin, which was subjected to repeated applications of heavy make-up. She was one of the first to see the potential for a make-up range that was also good for the skin.
When she decided to get out of the entertainment business, Iredale, a lifelong devotee of organic foods and natural products, decided to move into the cosmetics industry. She set up her company Iredale Mineral Cosmetics in the US in May 1994, working with plastic surgeons and dermatologists to develop her products.
The resulting range is based on micronised minerals and made without fillers such as talc and without chemical dyes or synthetic preservatives, such as parabens and formaldehyde.
It provides coverage for skin conditions such as acne, rosacea and for redness following beauty treatments such as chemical peels and laser resurfacing.
The products give long-lasting coverage with minimal product application and without irritation. As a result, Jane Iredale is one of the best-known mineral make-up ranges and is carried by spas, salons and medical clinics throughout the world. Based in Massachusetts, the company has expanded into more than 40 countries worldwide.
The fans: Kylie Minogue, Danni Minogue, Gloria Hunniford, Rihanna and Helen Mirren.
If you buy just one product: PurePressed Base (€49.95, with refills €38) is the brand's most popular foundation. It's long-lasting, weightless and gives SPF20 without chemical sunscreens. It covers imperfections and redness without irritation to skin and calms rosacea too.
Where to get it: Stockists in Dublin, include Monica Tolan Beauty Clinic in Balbriggan, call 01 841 1678, and Akina Beauty & Laser Clinic in Temple Bar, call 01 670 8794. For full stockists see www.jane iredale.com