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Chic shock as Chanel unveils fake tattoos

Demure designer label Chanel's unlikely new range of fake tattoos have caught the attention of Irish fashionistas.

A waiting list at the chic French brand's only Dublin boutique is filling up fast with customers eager to buy the temporary transfer tattoos, part of the Chanel's spring summer 2010 accessories collection.

Called 'Les Trompe L'Oeil de Chanel Temporary Skin Art', the limited edition designs are based on the temporary tattoos that global creative director Peter Philips designed for the Paris runway show.

The perfect fashion-beauty hybrid trend, feminine transfers are tipped to be one of the hottest fashion statements of the year.

Each black-enveloped pack contains five sheets with 55 designs and will be available exclusively in Chanel boutiques, including in Brown Thomas in Dublin, for €55 on March 1.

The tattoos. which feature images including the brand's iconic double Cs, lace, rosary beads, Karl Lagerfeld's beloved chains, and some floral and bird prints, are already the most hyped accessory of the year.

Top celebrity stylist Sonia Lennon said the temporary ink tattoos are an affordable way of bagging a Chanel exclusive.

"They are going to be huge and because there is a limited run and they are Chanel, I think they will become a collector's item. I know if I got my hands on them I probably would hold on to them rather than wear them.

"Transfers are obviously readily available but these are a great bit of fashion escapism; they are fun and quite beautiful."

Tattoo-inspired body art was featured on catwalks from several top designers including Jean Paul Gautier for spring.

But Chanel's whimsical but wearable versions caused the most buzz.

The tattoos last for a couple of days, but if treated with care can last up to one week.

A spokesperson for Chanel told the Herald: "Due to the high demand, there is currently a waiting list for the tattoos.

"We are still taking names and we will notify customers once the list is full. What is nice about the tattoos is that they are the result of where fashion meets make-up. It's body art.

"It's something we have never done before and we are the first fashion house to create them."