MODEL Pippa O'Connor-Ormond revealed that there is a new venture on her ever-expanding horizon as she checked into Donald Trump's luxurious Soho hotel in New York.
The mum of one has been slowly building her brand in the world of fashion with blogging and workshops and now looks set to work with cosmetic giant Blank Canvas.
The 30-year-old touched down in New York this week to get the ball rolling and shared snaps of her impressive view of the New York skyline.
Although she is remaining tight-lipped about the details of her latest collaboration, it definitely seems like something to be celebrated as she popped a bottle of bubbly in a stretch limousine.
Her glamorous tour of the city continued with a round of cocktails at an upscale restaurant.
Her husband, television presenter Brian Ormond, has been left behind in their Meath home to look after their toddler Ollie.
"It's well for some isn't it," he said, laughing. "I've been left at home, daddy day-care as usual."
The devoted dad said his wife is a hard worker but declined to comment on her latest business move.
All will be revealed when the Kildare native returns home early next week.
A collaboration with Blank Canvas, best known for its range of make-up brushes, will make Pippa the latest Irish model to turn entrepreneur.
Both Roz Purcell and Rosanna Davison hinted this week that they may soon be bringing their insider tricks to the masses with nutrition books.
Previously, Pippa told the Herald that this year would see her take a step back from modelling.
"I haven't officially stepped away from modelling, but that's where I'm going," she said.
"I'd say this time next year I won't be doing it at all - it's time at some stage to do your own thing and be completely independent.
"I have learned to stop being scared and doubting myself so much - I now know that if you want something, you do it now.
"Time doesn't wait. If something doesn't happen for me it's because I don't want it enough."