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Is this the world's sexiest body?

Grazia magazine has admitted that while it may have given Christina Hendricks' Emmys gown the thumbs down, she's still, undoubtedly, their "body idol du jour." The magazine goes on to rave: "Those curves, that waist, need we go on. It's no wonder Esquire named her The Sexiest Woman in America."

And according to Cosmopolitan magazine's editor Louise Court: "Joan (Harris, Hendricks' screen character) has had a huge impact on fashion and on women having the confidence to flaunt their curves. This year, loads of girls want to look like Christina Hendricks, not Kate Moss."

Hendricks (35), the voluptuous star of the hit TV series Mad Men, has found herself unwittingly spearheading a campaign for curvier women.

It's great news for mac manufacturers London Fog -- who have recently cast Hendricks as the face of their new campaign. British Equalities Minister Lynne Featherstone has welcomed the use of a bigger model in a fashion campaign, claiming the curvy actress sets "a great body image example with her hourglass figure".

The size-14 actress (who admits she struggles to dress her 39DDD-30-39 hourglass figure) is taken aback by the public's reaction to her curves.

Before landing the part of Mad Men's siren of a secretary, her ample assets proved more of a hindrance than a help to her career. Hendricks revealed, "Normally, it was like, 'Oh no, we have to fix it, hide it. You look too busty, is there another way you can wear that top?'"

Recalling earlier castings, the actress, who is married to actor Geoffrey Arend, added, "On a couple of occasions, the client said, 'We think she's an amazing actress but she's a little too heavy for the role.'"

Casting directors have changed their tune following the public's fixation on the flame-haired actress's curves. Her body has sparked the fashion industry's new enthusiasm for womanly curves.

Mad Men-style '50s shapes with room for bosoms and bottoms are set to be all the rage this autumn. Celebrity stylist Jessica Paster reported in USA Today that the feathery gown by Zac Posen which Hendricks wore to the Emmys, "was made for her, and it's a beautiful colour, and the feathers added a little pizzazz."

The Hollywood style expert went on to say there are only two things to do when a woman has a large chest, "cover it or wear something plunging."

Indeed, when Hendricks wore a ruffled dress to the Golden Globes earlier this year New York Times fashion critic Cathy Horyn wrote, "you don't put a big girl in a big dress."

Well-fitted clothes have been the making of her career, yet the fascination with Hendricks' sexy body has at times left the actress amused and uncomfortable.

"I was working my butt off on the show and then all anyone was talking about was my body," the actress said in a recent interview with GQ magazine.

Fashion designers are catching up with the trend, yet Hendricks is still having problems getting clothes to wear to film premieres. "I can't get clothes to wear to movie premieres. People have been saying some nice, wonderful things about me. Yet not one designer in town will loan me a dress. They only lend out a size 0 or 2. So I'm still struggling for someone to give me a darn dress."