I read this article yesterday and it kicked off as follows: "Women who have failed to find their perfect partner by the age of 30 should give up their search for Mr Right and settle instead for Mr Right Now."
This sage advice comes courtesy of American author Lori Gottlieb.
Gosh, I thought, I hadn't realised that a) I'm technically a failure given that I'm 34, minus a rock on my finger and b) that I should have been looking for Mr Right all these years.
While I was busy getting an education; cultivating friendships; embarking on a challenging and rewarding career; buying my own home and thanking God on a daily basis for my wonderful family I completely missed the bleeding obvious.
How stupid of me, all this time my sole aim in life should have been trying to find some poor bugger to put a ring on my finger.
It's obviously a case of 'different strokes for different folks'.
Gottlieb, a 40-year-old single mother, says she wishes she had settled for Mr Second Best.
"My dream, like that of my mother and her mother, was to fall in love, get married and live happily ever after," she says.
And, if she feels a little cheated by life and that in hindsight she should have played her hand differently, then I feel sorry for her.
But the big white wedding day is not every girl's dream. If it was, then the poster girl for singledom Renee Zellweger (right), aka Bridget Jones, might have lasted longer than three months with her ex-husband.
The one thing I've consistently craved and worked hard to get has always been my own little home and to be financially solvent.
Whether I'm single or coupled up has never been an issue. I love my own company and I've no fear about the fact that I may never go down the conventional road of marrying etc.
I get what Gottlieb is saying. Of course, we all ideally want to find a significant other to share our life with. It's what makes the world go round. But using terms such as 'settling' and 'failure' about only the female of the species is too 'me Tarzan, you Jane' for me to stomach.