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Backstage brilliance for everyday beauty

'International make-up artist' and 'award-winning beauty guru' are just some of the terms used to describe Jemma Kidd.

Within a few years of taking up a career as a make-up artist Jemma became one of the UK's most sought-after backstage make-up artists. In 2002, she founded The Jemma Kidd Make Up School in London to provide budding make-up artists with the skills required to succeed in the industry.

In 2005, she launched her first make-up collection -- Jemma Kidd Make Up School. Compact and extremely useful, the range takes all of her backstage skill and tips and her extensive product knowledge, resulting in an edited collection of core essentials and beauty must-haves.

A forerunner in the trend for skin-metics (makeup products that also take care of skin) Jemma developed ultra-light, 'breathable' textures, which feature the latest in skincare science and innovation. The products include skin-friendly actives, complexes, minerals, vitamins and anti-oxidants, as well as the complexion and micro-sphere technology which help give radiance to the skin.

The range is full of clever must-haves including the lightweight Blushwear Crème Cheek which has a cream to powder texture; Dewy Glow All Over Radiance Crème which contains jojoba oil, and Pro Skin Rescue Bio-Complex Veil SPF 15, an 'all-in-one' moisturiser, prep, primer, illuminator and tint that evens skin tone and provides a great base for make-up.

If you buy just one product: Jemma Kidd Make Up School Lasting Tint Semi-Permanent, Waterproof Lash Colour (€18.75) is brilliant for summer. It's a light colour that tints lashes to give a more natural look than mascara. It doesn't smudge or flake for hours and comes off with an oil-based eye make-up remover.

The fans: The brand has a big celebrity following, including Scarlett Johansson, Catherine Zeta-Jones and Dannii Minogue.

The price: From around €13.75

Where to get it: You can get it mail order by calling 0044 20 8740 2085 or online at www.spacenk.co.uk, www.lookfantastic.com, www.feelunique.com, and www.beautyexpert.co.uk

More info: www.jemmakidd.com


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