New guidelines telling people never to drink two days in a row are being considered by UK health officials.
The advice is part of proposals covering a range of issues including sexual health, exercise and smoking.
"Daily drinking is a key contributor to increased risk, so it is possible that promoting a simple approach such as never drinking two days in a row would have a positive impact," the initiative says.
It also admits there is "too little money" to tackle problems across all groups in society. However, GP Martin Scurr said: "Giving up alcohol on alternate days is not exactly something most doctors would recognise as a helpful strategy to curb excessive drinking."