Dawn O'Porter looked suitably stylish as she cut the ribbon to her new pop up store in London while her hubby revealed plans for pranking their little boy.
The presenter, who is married to Irish actor Chris O'Dowd, opened her store, BOB By Dawn O'Porter, with the help of some of her celebrity friends.
The store, which stocks Dawn's own label of vintage classics, will be open for a few weeks and the new mum has revealed that she plans to work there herself.
Dawn already has a big fan in Irish actress Amy Huberman, who tweeted a picture of herself in a BOB design last week and Dublin DJ Vogue Williams popped into the store on the opening night.
Meanwhile, her other half, Moone Boy star Chris, told US show Conan that he's plotting to trick his son into thinking he was adopted when he grows up.
"I'll bring him to the park in the morning and sometimes there'll be a family hanging out, having a picnic, and sometimes I give him to the family and take a picture," he said.
Hoping that Art will find the photos one day, Chris said that he'll trick his son into thinking that he has another family.
"When he's around 14 or 15 he'll say, 'I need a frame.' and I'll say, 'Well why don't you get one of the ones upstairs,'" he said.
"He'll pull out the photo and he'll think he belongs to another family."