To paraphrase an oft quoted Bill Shankly football expression: "Fashion is not a matter of life and death, it is much more important than that." Or at least it is to those who want to shine at Cannes Film Festival.
Yes, yes – of course, there's always a buzz about the movies, too. This year, Michael Douglas's role as the famed pianist Liberace and his relationship with a much younger man, Scott Thorson, in Behind the Candelabra was warmly received.
But let's not pretend that the sight of a still beautiful Sharon Stone showcasing her age-defying 55-year-old body in a series of stunning outfits doesn't make our socks role up and down. Sharon was flawless on the red carpet of the 66th festival, 'rocking some cleavage,' as they say, in a plunging cobalt blue beaded gown by Roberto Cavalli.
Indeed being 'up front' was one of the trends at Cannes this year.
Eva Longoria took it too far when she inadvertently confirmed that she had gone commando, but 27-year-old Russian model Irina Shayk just about managed to keep her modesty intact at the All Is Lost premiere in a sheer and beaded black gown with lots of strategic cutouts.
The Great Gatsby actress Carey Mulligan created a stir by doing a 'side boob' in a backless Dior dress but, as usual, she was the correct side of tasteful. Heidi Klum offered a similarly classy side show in a black cocktail number with lace panelling but Milla Jovovich looked too waif-like in a navy creation that showed off her side ribs and bony back
Best in show for the timeless backless numbers were singer Cheryl Cole in maroon lace, Victoria's Secret model Alessandra Ambrosio, who looked like a mermaid in a striking silver fishtail number and Trance actress Rosario Dawson in a sparkling Elie Saab gown.
Finally, only the really brave and truly beautiful can embrace our fourth Cannes 2013 trend: the cover-up.
Actress Jessica Chastain in white Versace, Lara Lieto (girlfriend of Adrien Brody) and model Petra Nemcova, who both choose gold numbers, all shone with very little flesh on show, even their arms were covered. It just shows you...