Get ready for the glittering prize

One of the boldest, brightest make-up brands on the market, Illamasqua, has only been around two years.

But it already has a big celeb fan base and cult following among those who love to play with make-up and release their alter ego.

Developed by leading chemists, stage and screen make-up manufacturers and make-up artists, the products have high pigments and staying powder.

Co-founder and artistic director Alex Box was inspired by her "passion for self-expression, appetite for transformation and love affair with colour".

The brand started out in the UK in November 2008 with a flagship counter in Selfridges on Oxford Street.

It expanded into seven further stores in the UK and Ireland, and then across then across America.

Illamasqua has a huge range of colours and professional-quality formulations. Glitter is big -- be it the super-fine Pure Pigments, vibrant Liquid Metal creams or Gleam Creams. Coming into the holiday season, the false lashes are definitely worth checking out!

Seasonal collections such as Sirens and Dystopia have pushed creative boundaries. The current Art of Darkness is full of jewel-like colours.

The fans: Courtney Love, Beth Ditto, Sienna Miller, Karen O, La Roux and Lily Allen.

If you only buy one product from the range: Pick up a Liquid Metal (€17) and have fun with these highly pigmented metallic creams. Solstice is a molten gold hue; Surge is a liquid pewter and there are bronze, sapphire, ruby and emerald shades . . .

Essential Info:

The price: From €11.50

Where to get it: BT2 and online at www.illamasqua.com and www.asos.com

More info: www.illamasqua.com

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