| 6°C Dublin

Two Irish women will battle it out to be 'The Apprentice' in UK








The Apprentice always has a huge following in Ireland, and this year will be no different, with two Dublin women battling it out to impress Alan Sugar.

The reality show is entering its 10th series, and to celebrate the milestone producers will shake things up a bit.

This year there will be 20 candidates, 10 women and 10 men. That is more than any other series, meaning Sugar can fire as many as he wants after a disastrous task.

Taking part in the fray are Dubliners Pamela Uddin and Roisin Hogan.

Pamela (23) recently graduated with a first class honours degree and received a scholarship to complete her masters in international business. She works as a brand manager.

Pamela is inspired by brands such as Nike for their inspirational and motivational advertising, and Paddy Power for its tongue-in-cheek approach to marketing.

She describes herself as logical, charismatic and a good decision-maker and says she is "street and people savvy as well as being business savvy".

She also has more than ambition in common with Sugar as both suffer from dyslexia. However, the condition does not affect general intelligence.


Roisin (32), a chartered accountant, is following her dream of starting her own business.

She takes inspiration from Real Housewives of New York star Bethany Frankel, who saw a gap in the market to start Skinny Girl Cocktails, which she sold for a huge profit.

Roisin says that being a risk-taker has made her a keen poker player in her spare time, and her motto is to "manipulate, persuade and conquer".

"I would identify my opponents' weaknesses and pick them off one by one," she says.

It looks like the gloves are off between these two Irish lasses as they compete for the coveted prize.

The chosen apprentice will gain an investment of £250,000 (€318,000) into their new business, with Lord Sugar taking a 50pc share in the company and helping in terms of advertising and mentoring.