It's the type of publicity money can't buy -- a dramatic broken engagement involving one of Ireland's glossiest showbiz couples.
But TV3 has decided to delay the transmission of the Dublin Wives, formerly Dublin Housewives, yet again.
The series was shot earlier this year in and around Dublin, focusing on the lives of socialites Virginia Macari, Lisa Murphy, who has just split with celebrity lawyer Gerald Kean, Danielle Meagher, Jo Jordan and Roz Flanagan.
The eight-part series was split into two mini-seasons, which were originally intended to be broadcast in quick succession.
The first four episodes were shown over the summer and were massively successful, pulling in ratings of around a million.
However, the following four episodes have been delayed, begging the question what exactly is TV3 waiting for?
"We never gave an exact and confirmed date of transmission for Dublin Wives," a TV3 spokesperson said.
"But we've decided to delay both it and Tallafornia till after Christmas. Both the series will be shown early next year."
Asked if Gerald Kean and Lisa Murphy's split had any impact on the decision, TV3 said the state of the couple's relationship had no sway over the schedule.
Gerald and Lisa announced their split last weekend, calling time on their three-year engagement.