A new radio station is due to hit the airwaves with the creation of 32 jobs, it was revealed today.
Radio Nova will cover the greater Dublin area from September after chief executive David Tighe signed its contract with the Broadcasting Authority of Ireland.
Despite the slump in advertising sales during the recession crippling broadcasters and media outlets nationwide, Mr Tighe believes there is room in the Dublin market for something different.
He hopes to capture 5pc market share by 2012.
"People have said that we are mad launching a new radio station when there is already such competition in the Dublin market," said Mr Tighe.
"And, with advertising spends tighter than ever before, we don't underestimate the challenge. But equally, we don't underestimate the opportunity."
The 18 full-time and 14 part-time posts to be filled include jobs for presenters, engineers, production teams, researchers, sales and marketing and administrative staff.
Mr Tighe said the management team was excited, determined and confident the listening public will be offered something new.
Radio Nova will broadcast on 100.3FM and play music from the last five decades, with quality contemporary sounds.
"We've announced new jobs and we have a huge responsibility to make Radio Nova work - and we will," he added.
"Strong personalities and credible music played by real bands are what will make Nova work and help us to grow."
Radio Nova is backed by some of the most experienced names in broadcasting including Dermot Hanrahan, Des Whelan, Ulick McEvaddy and Kevin Branigan.
© Press Association