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Ford fund new show

CAR maker Ford is behind RTE's new programme about the world of movies.

The Movie Show will be hosted by Celebrity Bainisteoir star and Today FM DJ Mairead Farrell and The Voice of Ireland's Eoghan McDermott.

The 30-minute show will broadcast for 16 weeks.

For Ford, the tie in with The Movie Show will deliver more than what is involved in a "traditional" sponsorship deal.

Under the Advertiser Funded Programme (AFP) deal, Ford is working with independent TV production company, Animo.

The new Ford Fiesta will be featured on the programme.