Michael Jackson's zombie dance spectacular Thriller was crowned the most groundbreaking video of all time today.
The late king of pop's 14-minute epic -- which cost an eyewatering half a million dollars in 1983, the most expensive music video ever at that point -- topped a poll for MySpace UK.
Second in the list was Here It Goes Again by US act OK Go in which the band members perform a dance routine on treadmills. The promo also inspired a TV ad for Berocca.
A shortlist of the most influential and groundbreaking videos was compiled by critics and MySpace users voted on the final 20.
Thriller was directed by An American Werewolf In London filmmaker John Landis who co-wrote the screenplay with the late Jackson.
It is widely seen as taking pop promos into new areas, blending music videos with film-making.
OK Go's 2006 video -- which became a viral hit -- was shot in one continuous take and took 17 attempts to get right. It has become a phenomenal hit with 48 million views on YouTube.
The complete top 10:
1. Thriller -- Michael Jackson (1983)
2. Here It Goes Again -- OK Go (2006)
3. ... Baby One More Time -- Britney Spears (1998)
4. Take On Me -- A-Ha (1985)
5. Hurt -- Johnny Cash - (2003)
6. Bohemian Rhapsody -- Queen (1975)
7. Daft Punk -- Around the World (1997)
8. Weapon Of Choice -- Fatboy Slim (1999)
9. Sledgehammer -- Peter Gabriel (1986)
10. Sabotage -- Beastie Boys (1994)