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Pop video guru Godley on bullies, bands and his dreams of David Bowie

AS PART of 10cc, Kevin Godley sold 30m albums. With Godley & Creme he wrote, sang and directed the ground-breaking Cry with morphing faces.

He then went on to make Two Tribes for Frankie Goes To Hollywood, videos for U2, Sting and Ronan Keating and promos for Batman Forever and In the Name Of The Father.

In an interview with freelance copywriter Eugene Ruane at the Sharks advertising festival in Kinsale, Godley spoke about growing up as a shopkeeper's son in Manchester.

His school days were miserable and he was bullied. He wanted to be in a band and a series of "happy accidents" saw his ambitions come about.

For Godley, song writing is different to producing a music video. With a song "you have something that physically exists" but a video requires other people and it's less spontaneous. Now living in Co Wicklow, he's writing his life story and plans to make a movie. He'd love to have worked with Marvin Gaye and Amy Winehouse but dreams of one day directing David Bowie and REM.

Meanwhile, the big Irish winner at the Sharks was TG4's Seven Signatures print ads (pictured) by Publicis QMP.

The ads, saluted at the National Newspapers of Ireland awards, won two golds, a silver and two bronze. Boys and Girls, Chemistry, DDFH&B, Irish International, Leo Burnett and Rothco all won silvers.

Dubliner Sean Boyle was on hand to accept a host of awards for BBDO New York. Local production companies Blinder and Windmill Lane Films were also honoured.

Next year's Sharks will be the festival's 50th anniversary.

For the first time ever, media campaigns were honoured at the Sharks and six gold awards were presented. Starcom took home two golds, one for SuperValu and another for the National Lottery's EuroMillions.

Carat won gold for Kellogg's Field of Dreams, OMD for Renault Scrappage, Mediacom for Audi A1 and Vizeum for Powers Whiskey.