Beady Eye's Liam Gallagher is an honest man.
On Wednesday night, he had a brief chat on Later with Jools Holland who asked, "Is it hard trying new things?" "It is hard," he mumbled. "Especially for us 'cos we're stuck in a rut, in a kinda Sixties vibe."
Hearing him, I immediately thought of the problems facing Miles Kane.
Kane, from Birkenhead, is another man with a Sixties fetish. You'll know him as the bloke who teamed up with Alex Turner (Arctic Monkeys) to create The Last Shadow Puppets.
Their album The Age of Understatement, which owed a stylistic debt to Scott Walker and Billy Fury, went to number one in Britain.
But Kane's solo debut didn't fare as well. Undaunted, he's back with 11 new tracks.
"The blueprint, for it [the album], before I'd even gone for the rock'n'roll and glam-rock vibe, was that it had to sound incredibly direct," says Miles.
That most of the songs are under three minutes is commendable. With The Zutons' producer Ian Broudie at the desk, the aim seems to be to deliver blasts of memorable summer radio.
So far so good. But when considering, say, glam rock as a prototype, there's a universe of difference between Ziggy Stardust and Showaddywaddy.
Apparently, taking Mud's Tiger Feet as the target to emulate instead of something like Life On Mars seems to be conceding defeat before he starts.
Still, the jolly title track with massed "la-la-la" choruses and thumping beat should help brighten up the supermarket run. The pocket rocket stomper Better Than That is a sort of thinking man's Sweet.
There's fun to be had with the Pete Townshend- style power chords on Bombshells. But, inexplicably, the album's lowest point comes from a co-write with Paul Weller. You're Gonna Get It is standard B-side fodder. Fire In My Heart is a disposable acoustic strum.
Darkness In Our Hearts throws in a vintage chorus melody. What Condition Am I In adds a New Wave urgency to proceedings. No doubt Miles will rock Electric Picnic.