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Jessie J boost to Irish fashion as she wears Steele gear

AN Irish fashion designer has become a favourite with The Voice UK star Jessie J.

Mum-of-three Helen Steele only launched her designs a year ago, but she's already working on her second capsule wardrobe for the multi-award winning recording artist.

"Jessie J's former stylist got in touch with us," Helen told the Herald.

"She told me that Jessie J had bought my T-shirt and leggings and that she really liked them so she was wondering if we could do outfits for her stage performances and we did.


"We created a first capsule collection, and she was pictured with it on and off from December last year and even as recently as three weeks ago.

"I've already started working on a second capsule wardrobe."

Helen (37) revealed that while she had received no direct feedback from the London singer, collaborating with her was already a huge compliment.

"She's pretty amazing and I'm glad that my clothes were picked by a woman like her. She's very sure of herself, she has a good head on her shoulders, she is a strong, independent woman so I couldn't have hoped for better."

Helen added that it would be "a dream come true" to see Jessie J wearing her collection on the UK version of The Voice.

The Maynooth native is also a hit with international celebrities such as Girls Aloud star Nicola Roberts and model Helena Christensen.

Her work has also attracted huge amount of interest in the Middle East where her colourful creations have struck a chord.

"I feel that I understand a certain type of Middle Eastern girl and woman. They really love their fashion, they're very adventurous and are not afraid to wear bright colours, with jewel-inspired motifs and prints.

"They tend to go for the whole glamorous, polished and finished look.

"I have to take into consideration the cultural remit -- when I create a look for that particular region, I create a whole look from the head down, including scarves."

Helen's first foray into the Middle East dates back to over a decade ago when she worked as a professional artist.

Her work was so popular in the region that it even caught the eye of Sheikh Khalifa Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, after it appeared on billboards there.

Helen is taking part in the 5th annual Better Fashion Week at No 6 Castle Market Street Dublin 2 next week.