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IFTA chief slams RTE for decision not to air awards

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Laura Whitmore aand Simon Delaney on stage at the  IFTA Awards 2014 at the Double Tree by Hilton Hotel, Dublin.

Laura Whitmore aand Simon Delaney on stage at the IFTA Awards 2014 at the Double Tree by Hilton Hotel, Dublin.

Laura Whitmore aand Simon Delaney on stage at the IFTA Awards 2014 at the Double Tree by Hilton Hotel, Dublin.

RTE'S decision to axe its coverage of the Irish Film and Television Academy (IFTA) awards next year has been criticised by organistaion's boss.

IFTA chief executive Aine Moriarty (inset) has claimed that the station refused to provide adequate funding for the show, despite the fact that it attracted lucrative advertising revenue.

"IFTA has been asking for three years for RTE to step up to the plate and increase the budget which they were giving us to produce the awards.

"They only gave us 10pc of the money that the BAFTAs receive each year from the BBC. It was disgraceful. Especially in light of the fact that RTE made quite a lot of money around the awards ceremony.

"They don't seem to have to release these figures. But you only need to look at the advertising revenue they were bringing in from the show," the chief said.

"Ad rates averaged €5,800 per 30 seconds, providing RTE with the potential of making €174,000 around the show," she said.

The state broadcaster announced before Christmas that it would not be showing the 2015 IFTA award's for the first time in 11 years.

 

Earlier this year, technical problems on the night of the ceremony in April meant that the viewers had difficulty hearing what the hosts, actor Simon Delaney and MTV presenter Laura Whitmore were saying.

RTE said it remained committed to supporting film and television production in Ireland but would not air the ceremony next year.

The live two-hour IFTA ceremony cost €500,000 to broadcast.

However, Ms Moriarty said this is less than the €600,000 RTE spends on average for a one-hour drama.

Meanwhile, she revealed that she had been approached by another broadcaster with a view to taking over the event from RTE, but would not reveal which one.

Among the winners of the prestigious awards this year were actors Jamie Dornan, for his role in The Fall, and Brendan Gleeson for his part in the film Calvary.

An RTE source said that the station has merely stated it is taking a break this year.

 


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