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Geraldine O'Callaghan: Boss Of The Malls

Apprentice star Geraldine O'Callaghan confesses to Emma Blain that she's addicted to shopping

Cooking: Richard Corrigan or ready-made?

I can cook, but I wouldn't do it very often because I live by myself. I don't own a microwave.

Wardrobe: Penneys or Prada?

If I had a choice it would be Prada, but I do go to Penneys for my bits and bobs.

Fashion: Victim or setter?

I would say I'm a trendsetter.

Shopping: Twice a season or twice a week?

Twice a week, I'm addicted.

Holidays: Discover Ireland or Discover the world?

The world. I did a sky dive over the North Island in New Zealand -- it was such an adrenaline rush. I'm off to Las Vegas next week too for a family holiday.

Drink: Guinness or Grey Goose?

I'm a whiskey woman; I drink Jack Daniel's and Diet Coke.

Friends: Quantity or quality?

Quality hands down. I've known all my best friends, among whom I count my sisters, since I was a kid.

Weekends: Down the local or cruising Krystle?

I like to try out all the hotspots. I'd be bored in the local.

Beauty regime: One minute or one hour?

One minute -- even if I put on fake tan, hair extensions and full make-up, I can still be ready in under an hour.

Money: Rainy day or live for today?

I live for today, well you can't take it with you.

Commute: Public transport or pay the meter?

I always drive.

Property: Smell the sea or see the smog?

I'm a city girl.

Pets: Dog devotee or cat crusader?

Cats give me the heebie-jeebies!

Health: Alternative or aspirin?

It depends on how bad my hangover is! I'm big into fish oils.

Location: Northside notable or southside star?

I'm northside through and through.

Technology: Facebook or face off?

I'm savvy enough with technology.

Reading: Chick-lit or not in a fit?

I love chick-lit, especially Marian Keyes.

On your iPod: Beyoncé or Bach?

Kylie, Madonna, Jennifer Lopez, Latino music and country and western.

Reality TV drama or real TV drama?

I don't watch much TV. I like funny soaps like Friends and Two and a Half Men where you can make a cup of tea, come back and still know what's going on. Having been on reality TV, I know everything you see is real.