The first footage from the eagerly awaited Fifty Shades of Grey movie has been unveiled – with the emphasis on romance rather than erotica.
Many of those present for the screening were surprised that the scenes from the adaptation of the bestselling book – dubbed "mummy porn" – focused on the romance aspects of the main characters' courtship.
Film company Universal premiered a teaser trailer for the big screen version of EL James' hit erotic novel at CinemaCon in Las Vegas. Movie website The Wrap reported the footage was "surprisingly tame" and was more concerned with the romance than the S&M side.
The film stars Co Down actor Jamie Dornan as sexy billionaire Christian Grey, and Melanie Griffith's daughter Dakota Johnson as Anastasia Steele (inset), the young college student he seduces.
The teaser trailer included a brief glimpse of a whip, a shot of Johnson wearing a blindfold, and Grey confessing to Anatasia: "My tastes are very singular."
But the majority of the footage showed the two leads gazing deeply into each other's eyes, viewers have said.
The Los Angeles Times said: "It's of course possible some of that footage was of the toned-down sort thanks to the CinemaCon crowd, which can be a more buttoned-up group."