Blockbuster Hollywood films such as Star Wars are to get the 3D treatment following the success of the sci-fi epic Avatar.
The 3D version of James Cameron’s Avatar, starring Sigourney Weaver, has grossed more than $1.14 billion (€780m) in ticket sales around the world in just three weeks.
Now, films including The Lord of the Rings trilogy and Star Wars have been lined up to be re-released and “retro-fitted” with the 3D technology, which can take as little as four months.
George Lucas, the director of the first Star Wars film to be made in 1977, is reported to be spending $10m (€6.89m) to turn it into a 3D experience.
Bobby Jaffe, the chairman of Legend Films in San Diego, a company which converts films from 2D to 3D, said several Hollywood studios had been in contact to revive popular films into the format.
“We can turn an older film into 3-D in around 16 weeks,” he told The Sunday Times.
“It mostly suits action films, such as Top Gun or The Matrix, but Avatar proved it’s best to use the technology to immerse the audience in the story rather than throw things at them. This is the new, more sophisticated era of 3-D.”