She may have a host of famous friends and celebrity parties to attend, but Ali Hewson is set to hit our screens for a very different reason.
The big-hearted wife of U2 rocker Bono will feature in a new television documentary about the children affected by the Chernobyl nuclear disaster.
Children Beyond Chernobyl will follow Ali and fellow anti-nuclear campaigner Adi Roche as they go about their work in Belarus.
Ali is so devoted to the plight of orphans in the area that she asked her husband to donate the proceeds of the U2 hit single Sweetest Thing, a song he wrote for her as an apology for forgetting her birthday, to the Chernobyl Children's Project.
The programme, to be aired next week, was filmed in Belarus this summer.
Ali and Adi, along with a 100-strong team of Irish aid workers, will be seen working around the clock at the world's most highly contaminated nuclear accident radiation zone.
Their task was to complete work on the transformation of a near derelict asylum at Vesnova, 120km from Chernobyl, into a world-class centre for children with severe mental and physical illnesses and disabilities.
Ali, who is a patron of the Chernobyl Children's Project, says, "the work the Irish volunteers, builders, doctors, dentists, nurses, child care workers do in Belarus is extraordinary and inspiring".