SUITS you sir! This week, quiff-loving, bow tie wearing TV presenter Darren Kennedy launched his range of fancy pant suits.
Darren has teamed up with none other than Louis Copeland – the king of inseam stitching and perfectly proportioned lapels – to create label DK + LC.
And he's already got a host of dashing gents eyeing up those overcoats, waistcoats and check flannel jackets.
"The reaction has been amazing," the 32-year-old told the Diary.
"Lots of men have been asking about the range. Rob Kearney said he thinks they look great. So you might see him in one."
The thought of international rugby player Rob in a razor-sharp suit is pleasing. But he's not the only stylish stud who wants to get his hands on Daz's clobber.
Lesser known style icon Phillip Schofield, who went on the 5:2 Diet earlier this year, is also a big fan.
It would be easy to poo-poo Phillip's fashion credentials. After all, the man is rarely seen wearing anything other than a button down shirt.
But Darren thinks he's a snappy and snazzy dresser. He said: "He's doing a shoot next week and his people got on to me asking if he could wear some of the line. I think he would look great in it – he's a very stylish man." Darren has been working on the sophisticated line for several months. He added: "It's been in the pipeline for a while. I've always been a fan of Louis Copeland and practically live in suits.
"Louis Copeland is the best suit maker in the country so it was amazing to work alongside him. It felt like a perfect match.
"I was there for the whole process and helped with all the different aspects; the lining, the lapels, the threading. I wanted to bring my style and sensibility to the suits."
While he relished working on the line, Darren says he won't be following in the footsteps of former Off The Rails hosts Brendan Courtney and Sonya Lennon and launching his own line.
"I loved doing the collaboration but my focus at the moment is very much TV. I won't be doing a Brendan and Sonya on it just yet," he said.
"I'm so proud of the suits. I debuted them all over in London. The first day I was wearing the dog-tooth flannel double-breasted suit Henry Holland came up to me and asked me where I got it."