IRISH models are advised to wear heavy make-up to avoid looking 'washed-out' during photocalls.
Former Miss World Rosanna Davison said they're advised to pile on the foundation.
She made her comments as Britain & Ireland's Next Top Model judge Whitney Port, star of The Hills, advised Irish models to adopt a more natural look if they want to make it big in the world of fashion.
After being shown a picture of three of the country's leading models, AR's Rosanna and Georgia Salpa, and Assets girl Nadia Forde, while in Dublin this week, the MTV star said they could do with a "make-under".
"I see that these girls are a little bit more commercial looking but they're gorgeous, very pretty. I think if they had a make-under where they had less make-up and more natural, I think then they could make it.
Herald columnist Rosanna (27) has explained that our model beauties are advised to wear heavier make-up for jobs so they appear more striking for the camera.
"I'm sure Whitney meant no harm by it, but I think in general Irish girls love to feel glamourous," she said.
She was backed up by former Miss Ireland Roz Purcell, who said: "Our industry is completely different to anywhere else in the world."