HE launched a new clothing range this week saying "I take pride in my appearance like I think most Irish men do".
But donning the latest must-have garment for ultra-suave sports stars - a Traxedo - Ireland rugby's Tommy Bowe showed he has a sense of humour about how he looks too.
The Ulsterman has kitted out in the half-tuxedo, half-tracksuit with his fellow players, Michael Allen, Andrew Trimble and Darren Cave.
Taking to Twitter to share the snap of the four lads in their new gear, Tommy wrote "Cheers Traxedo for outfits, think the boys are looking pretty smart".
Dublin football star Eamonn Fennell has also been snapped in the fun-wear on the company's fan page.
Traxedo is the brainchild of Dublin model Chloe Arnold and has experienced great success over the past few months. Chloe married her long-term partner, musician Justin Manville in an intimate ceremony last weekend.
The couple have a two-year-old daughter, Sive, and are based in Ibiza.
Mother-of-one Arnold opted for a vintage look for her big day, wearing a 1920s-style sequinned dress, with her dark hair falling loosely around her shoulders.
But her new hubby didn't don one of her Traxedo designs, instead wearing a burgundy suit jacket and black trousers.
And while Chloe's colourful gear might be fun, they are a far cry from Tommy's new clothing range which he debuted earlier this week.
The 30-year-old rugby hunk stars in the latest campaign images for his second collection, XV Kings by Tommy Bowe.
After his debut collection last year performed well critically and commercially, he's back for more to complement his Lloyd & Pryce shoe range, which has performed consistently for the last three years.
Tommy shot the new campaign at his home at Emyvale, Co Monaghan and even included his family dog for the shots.
Engaged to his girlfriend of three years, former Miss Wales Lucy Whitehouse, he is putting the finishing touches on the new collection, ahead of the official launch on November 10.
The new collection is all-American inspired, based on what the average man would wear to a rugby match.
"I'm not the most fashionable guy out there, I'm not quite walking around in my skinny jeans and up to date with the latest trends," Tommy revealed earlier this week.
"But I take pride in my appearance like I think most Irish men do.
"It's been incredible the success that we've had. The brand has grown so much in three years, to now launch a new brand is very exciting.