Rapper Sisqo was crowned the Hunk of 2010 as the men in the Celebrity Big Brother house took part in a beauty contest with a difference.
All but one of the male contestants in the Channel 4 reality show took part, despite housemate Stephen Baldwin earlier saying he would not do it out of respect for his wife.
Baldwin said: "I'm out, I've got to deal with my wife. I'm married -- I won't do things that disrespect her. This disrespects her. I won't do it."
But he changed his mind and began doing his hair in preparation for the Hunk Off, which saw the men parade around the house in mankinis and take part in an evening-wear round, a talent show and a strength test.
Former football hardman Vinnie Jones was excused from the parade as he played the host for the event and found it difficult to hide his amusement.
As cage-fighter Alex Reid began doing press-ups, Jones joked: "If he was made of chocolate he'd eat himself, wouldn't he?"
There was more flirting between Ronnie Wood's ex-girlfriend Katia Ivanova and Swedish DJ Jonas Altberg, aka Basshunter, after the competition.
The Russian, who earlier had claimed Altberg was not her type, gave him a shoulder massage as the contestants relaxed with a few drinks after the Hunk Off last night, and later sat in his lap.
Altberg described the 21-year-old former cocktail waitress -- who began dating Wood in July 2008 -- as his "soulmate" and told her she was "wonderful".
But yesterday, Ivanova told glamour model Nicola T she did not fancy Altberg, saying, "He's way too clean cut for me."