Charlie Sheen was fired yesterday from the TV comedy Two And A Half Men by Warner Bros Television following the hard-living actor's bouts of wild partying, repeated hospitalisations and a bitter media campaign against his studio bosses.
The action was taken after "careful consideration" and was effective immediately, the studio said in a statement. No decision has been made on the show's future without its star, a Warner spokesman said.
Sheen (45), who has used TV, radio and social media to create a big megaphone for himself, was not silent for long.
In a text to journalists, he responded by referring to his bosses with the F-word and "they lose", followed by the word "trolls". Asked if he planned to sue, Sheen texted back "big". As for his next move, Sheen texted: "A big one."
A call to his attorney, Marty Singer, seeking comment was not immediately returned yesterday. CBS declined to comment.
The firing capped a rare, raging public battle between a Hollywood star and those who employ him, with Sheen claiming the right to live as he pleased -- including the acknowledged use of illegal drugs, although he's said he is currently clean -- as long as he showed up sober and ready to work.
Two And A Half Men, which debuted in 2003, stars Sheen as womanising bachelor Charlie Harper, who creates an ad hoc family with his neurotic brother, the divorced Alan (Jon Cryer) and Alan's son, Jake (Angus T Jones).
The show was co-created by veteran producer Chuck Lorre, who contributes two other comedies to the top-rated CBS line-up, The Big Bang Theory and Mike & Molly. Like Men, both are produced with Warner.
Sheen focused many of his attacks on Lorre, and in the end the studio "went with the hit-maker", said media industry analyst Shari Anne Brill.
Several news camera crews were camped out yesterday across the street from Sheen's gated neighbourhood, Mulholland Estates, in the hope that he'd emerge to discuss his dismissal.
Warner and CBS had long faced a balancing act with Sheen as he underwent rehab and two ugly splits from wives No 2 (Denise Richards) and No 3 (Brooke Mueller Sheen). On one side was the wayward star, on the other was American TV's most successful and highly lucrative sitcom, anchoring Monday for CBS and making hundreds of millions of dollars for Warner.
Last month, Warner cancelled the remaining eight episodes of what was intended to be a 24-episode season of Men, citing Sheen's public behaviour and rants against Lorre.
In a series of interviews, including with ABC's Good Morning America and NBC's Today show, Sheen boasted about his "epic" partying, said he's fuelled by "violent hatred" of his bosses and claimed to have kicked drugs at home in his "Sober Valley Lodge".
He glorified himself as a "rock star from Mars" with "fire-breathing fists" and "Adonis DNA" and talked about his home life with two women he nicknamed his "goddesses".
The actor, who was among TV's highest-paid at a reported $1.8m (e1.3m) per episode for Men, brashly said at one point that he would ask for $3m (e2.1m) if he signed a new contract for future seasons.
There was public fascination with the gloves-off battle. When Sheen added Twitter to the arsenal, he gained one million followers in an unprecedentedly brief 25 hours, leading Guinness World Records to establish a new category and crown him the champion. He now has well over two million followers.
But Sheen's professional conflict devolved into a custody battle over his 23-month-old twin sons with estranged wife Mueller Sheen. She used his public remarks, as well as conduct she claimed was threatening and violent, to seek a court order removing the children from his home last week.
While Sheen's texts suggest his next major role could be that of plaintiff in a lawsuit, the immediate question for Warner and CBS was whether to keep the show alive by bringing in a new cast member to join Cryer and Jones -- the one-and-a-half men left.
"They didn't say the show was cancelled. They said he was cancelled," said analyst Ms Brill. "So the door is still open for another season."
Shows have replaced stars before and lived to fight for ratings another day. When Valerie Harper left Valerie after the 1986-87 season in a dispute with producers, the show was renamed The Hogan Family, Sandy Duncan was brought in to play a new character and the sitcom continued until 1991.
Drew Carey, who starred in and co-created The Drew Carey Show, was asked about the possibility recently, before Sheen's firing.
"All you have to do is bring in someone, you can plug into a Charlie Sheen-like character and deliver those kinds of lines. There are 100 actors who could do it," said Carey, host of The Price Is Right.
Carey said he wasn't dismissing Sheen's comedic talent and acknowledged that ratings might suffer if viewers are reluctant to accept a new actor in a new role. But Holland Taylor, who plays Sheen's mother, called him "the brand of the show" in an interview last summer.
The studio, however, could save money by paying the substitute far less than Sheen's salary and extend the life of the lucrative series by another season or two.
CBS Corp chief executive Leslie Moonves, interviewed at an investors' conference yesterday morning, sidestepped the Sheen controversy when it was brought up by Deutsche Bank analyst Doug Mitchelson.
When Mr Moonves discussed controlling series' costs by making "adjustments", such as "let's say, not renewing some high-priced actors", Mr Mitchelson asked if Mr Moonves had ever successfully replaced a show's lead actor before. Mr Moonves remained silent, and the analyst apologised and said he'd promised "no Charlie Sheen questions".
Sheen also has an ugly history, with allegations of violence against women, including Mueller Sheen. On Christmas Day 2009 in Aspen, Colorado, she told police that Sheen threatened to kill her and brandished a knife after she asked for a divorce.
Sheen was sentenced to 30 days in a rehabilitation centre and 30 days of probation.
But despite his troubled personal life, Sheen found an on-screen niche as the bad boy audiences loved, especially in Two And A Half Men.