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Off-duty models dress to impress - they've clearly been reading the Herald

Ireland's modelling elite have obviously been reading the Herald.

After we revealed that top photographer Lili Forberg likes to catch the beauties unawares by snapping them without their make-up, it seems the models have upped their game.

The Herald first ran pictures of a string of high-profile beauties including Georgia Salpa and Pippa O'Connor sans make-up last month.

"I think the word is spreading," Lili said.

"I have noticed one or two girls putting in extra effort to their outfit. I don't mind it all though, I think it's really sweet! Why should you not care about your outfit when you know you are going to be photographed in it?"

Among the latest beauties to be snapped by the half Israeli/half Irish photographer are Ms Universe Ireland Rozanna Purcell, top Irish model Irma Mali and Big Brother star Noirin Kelly.

"When I started working with Rozanna Purcell, for example, she was a cute 17-year-old school girl and also dressed like that. Look at her style now though. Amazing," she said.

And the 20-year-old beauty queen shows off the unique style that caught the attention of mogul Donald Trump -- and is clearly excited about moving to the Big Apple -- sporting an 'I love NY' T-shirt along with skinny jeans and oversized aviators.

But it's easy to see how The Script singer Danny O'Donoghue fell for First Option model Irma Mali -- the Lithuanian stunner bravely sports the natural look most of the time.

She compensates for her lack of make-up with a funky outfit, channelling her inner biker chick in an all-black ensemble.

Assets beauty and the star of upcoming reality show Fade Street Vogue Williams channels her inner Audrey Hepburn, pairing pastels and pearls for her day-to-day look.

Big Brother alumni Noirin Kelly opts for a glam look.

For more models off duty, check out Lili's blog on her website www.misslili.net.