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Jordan and Alex wed in private Vegas ceremony

Model Katie Price and her boyfriend Alex Reid have married in Las Vegas, a spokesman for the couple said today.

The couple tied the knot in a "private, simple" ceremony in the US resort at 4pm local time yesterday.

The newlyweds said in a statement: "We are very much in love and look forward to the future together. We can't wait to get back and celebrate our marriage with our friends and family who we know fully support our wishes."

Price (31) who split from ex-husband Peter Andre in May last year, has been dating cage fighter Reid (34) for around seven months.

Much of their relationship has been played out in public thanks to a string of TV appearances.

A statement from their publicist said: "Their decision to marry has not been made with any pre-conceived commercial plan or media deal in place, and their reason for getting married is purely down to their love for each other."

They are due back in Britain later this week.

Earlier this week mother-of-three Price -- also known as Jordan -- used a magazine interview to reveal she had plans to marry Reid, who last week was crowned winner of Celebrity Big Brother.

In an interview with OK!, Price declared: "This year I will marry Alex and I'm going to have his kids."

Asked if she had proposed to him, she added: "No, that's no-one's business.

"But he feels the same... I know this year we will get married and this year we will have kids. It's what we want."

Asked if she would become Katie Reid, Price said: "I'll change my passport, my cheque book, everything."