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Jedward mania grows as phone firm Three begins the hunt for a 'third' twin

The Jedward phenomenon knows no bounds as they sign up to money-spinning marketing and media deals.

The Lucan twins with the quirky quiffs, whose Victory album is just out, are to present their own kids' TV shows on RTE and BBC later this year. They may also star in Celebrity Big Brother.

Jedward are fronting Three's new S'Up pre-pay ads, right. Created by McCann Erickson with media by Mindshare, the ads cover press, TV, online and special outdoor builds in Dublin. Three's sales and marketing director Elaine Carey said a third 'Jedward' would be recruited through on-street and social media auditions.


The winner will spend a day with the twins at a secret gig next month. The Grimes, 20 in October, are no strangers to adland. Brands they have endorsed include Abrakebabra, Shake 'n' Vac, Kellogg's Coco Pops, Harvey Norman and Three's rival, Eircom.

Carmaker Hyundai reportedly paid the twins £500,000 to allow their Eurovision entry Lipstick be used in an ad in south-east Asia voiced by Leonardo DiCaprio. RTE's 10-part OMG! Jedward's Dream Factory series is a version of Jimmy Savile's Jim'll Fix It.

Jedward's Tour of Britain on CBBC kids channel will see them act as tour guides for World Heritage sites.

The cool twins are also due to return to X Factor as mentors for Louis Walsh's acts.