He's considered the hottest hunk on the Irish rugby team but Tommy Bowe isn't letting it go to his head.
The single winger who was recently named the Sexiest Man in Ireland is thrilled to have beaten teammates Rob Kearney and Jamie Heaslip to the title.
Bowe (27) told the Herald: "We had a good laugh about that alright. The rugby boys enjoyed taking the p**s out of me with that one.
"I won't be taking that one to heart too much -- as long as I'm ahead of the likes of Heaslip and Kearney and those boys that fancy themselves. As long as I'm ahead of those two, then I'm happy enough."
And despite being one of the country's most eligible bachelors, he insisted that he didn't understand all the fascination with his love life and said it was not a "big deal".
Although he was linked to the reigning Miss Universe Ireland Rozanna Purcell (20) earlier this year, he is remaining proudly single for now.
"It's a bit strange alright, but I'm single at the minute," he said.
"It's not really a big deal, to be honest. I'm enjoying the sunshine in Dublin and I don't think I'm going to be bumping into too many girls here today."
And while his shoe collaboration with Lloyd and Pryce has proven a hit with fashion-conscious men throughout the country, the Ospreys star said he had no intention of extending further into designer clothes.
Tommy was speaking at the launch of Bord Bia's annual Best in Season promotional campaign, which aims to highlight to consumers what fruit and vegetables are in season.
And he emphasised the importance of maintaining a healthy diet in order to ensure he remains in peak physical condition for his sporting career.
But a penchant for athleticism clearly runs in the family, as his mother Ann recently completed the London Marathon.
"She finished in a time of 4:46, so she was delighted," he reveald proudly.
"The whole family went down to support her and it was nice. We're very proud of her. She trained very hard. That'll be her last attempt, so it was great."