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Hello... is it crisps you're looking for?

It looks like Gary Lineker is truly trying hard to keep Lionel Richie away from his crisps.

Singer Richie will be seen pursuing the Match Of The Day host, desperately hoping to share his snacks in a new Walkers TV ad which is being screened for the first time on Friday. Lineker is seen dangling from a parachute in his efforts to get away and sends Richie hurtling through a glass window during the ad for Walkers Extra Crunchy.

Former Commodores frontman Richie -- known for hits such as Hello and Dancing On The Ceiling -- performs a revamped version of his hit Say You Say Me for the campaign, singing instead "Share You, Share Me". The ad winds up with the pay-off line: "New thicker cut Walkers Extra Crunchy -- made for sharing ... sometimes."

Richie said: "When I saw the script, I just wanted to fly over straight away to London to start filming."

Lineker described Richie as wonderful to work with. "He really got into the role," he said.